ImageBrief Photographer Spotlight: Jeff Berting
Today’s featured photographer on the ImageBrief blog is Jeff Berting ……
How long have you been shooting?
As a sole focus just a few years. However as an artist the camera has always been a part of my tool kit.
Have you always been a photographer? If not, what did you do before?
Not professionally but I’ve always enjoyed shooting as much as drawing. Prior to shooting full time I worked as an Art Director.
Are you self-taught?
Yes. I don’t believe your education ends with school. I’m always looking to learn more about the world around me and improve my visual vocabulary. You never know how it will manifest itself in your work at a later date.
What would you list as your number one genre - the thing you’re great at?
The type of work that I’m interested in is images that convey a sense of intimacy and being in the moment with the subject as if you are there with them.
Which other photographers inspire you?
Too many to name but a few I continually go back to are Henri Cartier-Bresson, Julius Shulman, Arnold Newman, Margaret Bourke-White, Kevin Arnold, Chris Burkard, Richard Avedon. I could on and on. I love looking at art.
If you could have 1 day, all expenses paid and access to top-of-the-range equipment, producers, models, assistants, locations and anything else, what would you create?
I don’t really approach my work with the question what if… or If only. I’m more interested in working with good people on good projects. However that said a week long shoot in some tropical location is always enjoyable.
What’s your idea of success as a photographer? Have you reached it? When would you do an air-punch and say ‘Ok, now I’ve really made it’? Or have you already?
My idea of success is being able to make a living doing what I love that supports my lifestyle and allows me to spend time with my family. I hope I never say ok I’ve made it. The reason is the journey is what interest me. I enjoy the work. The end product may successful but once it’s complete I look forward to what the next one will bring. I think that is the great thing about being in a creative field. There is no end point It’s all about the journey and doing great work while you’re on it.
Can you attach your all-time favourite photograph taken by you?
One of my faves!

Checkout Jeff’s ImageBrief Portfolio









