Recently we have had buyers coming to us with a slightly different request to what we’re used to. They have come asking to be introduced to photographers they can hire, be it for a new product launch, or a series of shots that could only be done by going out and shooting.
We heard this enough to realize there was an opportunity to expand our platform and re-think the way we help find work for our community. So starting this month we have been trialling a new feature we’re calling Premium Accounts. These allow you to promote yourself as ‘available for hire’ on any live brief and, if successful in winning an assignment, you will deal directly with the client and retain 100% of the fee.
Even in these early days of trialling the feature we have had some great success stories. Our friends at Y&R tapped two of our Premium Account photographers to shoot a new campaign for Land Rover. Ian MacLellan and Chip Kalback found themselves behind the wheels of SUVs as they set about capturing the brand’s spirit for a new campaign, #GoSomewhereRare.
Check out some of their shots published on Land Rover’s social media channels below.
We’ll have more on this story, plus Premium Accounts next month. In the meantime, get your own profile up-to-date by making sure you have added portfolio images and a short bio. We can help those who help themselves, and we are here to help all of you.
Want to start winning assignment work through our Premium Accounts? You’ll need to request an invitation first as there are only a limited number available.
We’ve lost count of the times our photographers have asked us to tell the client they are available to shoot their brief. And sometimes, buyers just don’t find the exact shot they need from a brief, even though many of the entries come so close.
Until now, there was no easy way for clients to browse photographer portfolios and consider them for assignment. So we’ve launched Premium Accounts, already being trialled by a number of our community.
Here’s how it works:
1. BUYER POSTS A BRIEF FOR EXISTING IMAGES
2. PHOTOGRAPHERS PROMOTE THEIR PROFILE AS AVAILABLE FOR HIRE
3. BUYERS REVIEW PORTFOLIOS AND CONTACT PHOTOGRAPHERS DIRECT
This new servie allows clients to get the right shot by finding a photographer through our network of Premium Account Members. Both parties connect directly without us being in the middle or taking a commission on the job. Both clients and photographers expand their networks and clients can review and hire a photographer right when they need one.
Our mission is to connect talented photographers to the biggest brands, agencies and publishers and start working with them long term. Think of us like an agent with global reach, no commissions and no politics. We are already working with BBDO, Y&R, JWT, Ogilvy, Havas, McGarry Bowen, Conde Nast, Expedia, ABnBev, Penguin, Random House, Hachette Book Group and that’s just the tip of the iceberg.
Just last week, Land Rover launched a brief, purchased images from the brief, and hired 4 photographers for assignment. The Job? To drive around a National Park (within 2 hours of the photographer’s homes) in a brand new Land Rover and take pics for their social media. Not bad! We’ll be posting a full update on this job when they get back!
If you’re interested in being a Premium Account Member, request an invite here. Only a limited number of photographers will be offered access to the service to keep the quality high for buyers and assignment opportunities plentiful for members.
Image credit: Our Winner!
Before we get to that can we just say a HUGE thank you to ALL photographers who invited their colleagues to join ImageBrief. We’re overwhelmed by the positive response to sharing the platform.
Through until August 31st 2014, you’ll earn US$50 voucher (iTunes or Amazon… your choice) when any of your referrals sell their first image on ImageBrief… so keep inviting your photographer colleagues now!
And so, the winner of the US$5,000 with an incredible 181 approved referrals is…
Handsome and connected, to boot!
Leigh referred us to 586 of his colleagues with 181 of those approved by our Editors. Leigh is an Australian photographer who joined ImageBrief earlier this year. He has a brilliant sense for what our clients are looking for with over 10% of his images being shortlisted by our clients. Check out his profile here.
From Leigh: ”Wow! Thank you Simon and the whole team at ImageBrief! This voucher will be put to good use!
He has a strong social media presence including a solid following on Google+. You can connect with him there to receive his updates.
Get with the program.
Would you like start earning by spreading the word about ImageBrief to fellow photographers? Sign up or login in and visit your referrals page.
We love seeing such a wide range of talented photographers at ImageBrief, from seasoned industry leading pros through to emerging artists. We’ve had many of the latter asking us for advice and tips on photography when it comes to images that are commercially viable, so thought we’d start right here in New York with something very hands-on. (Disclaimer: This is a cross promotion which we thought aligns well with ImageBrief, and hell, we scored a free ticket to give you!)
If you are an aspiring pro photographer, or know any budding shooters that fit that category, then we have a free ticket to give away (worth $595) to the invite-only Create Incredible Portraits weekend workshop. Specifically focused on shooting portraits for high end advertising campaigns or glossy magazines, this is a workshop that gives photographers exposure to the full crew environment of H&M, stylist and model talent, while focusing heavily on creating a strong concept and bringing it to life using cinematic lighting.
It’s no secret that some of the biggest advertising agencies and brands in the industry are using ImageBrief and they simply must have the quality, composition, lighting and style at a professional level. This course will definitely help in achieving the benchmark required to sell big ticket image sales on ImageBrief and help you go on to work for major brands and publishing clients.
To win the free ticket for the upcoming workshop in New York on 21-22nd June, tell us in the comments what is the one thing that you struggle with or want to master most in your photography. Obviously you’ll need to be in the Big Apple if you want to attend! We’ll choose the winner on Monday 9th June.
Jump on over to the NYPW page to read more about the photography workshop.