Standing out from an Instagram community of over 400 million users is no small feat. Though each social influencer is unique, there are some key common aspects that help ground each user in their message and purpose.
Whether you’re on the hunt for the ideal influencer to represent your brand, or you’re a budding influencer on the edge of social stardom, consider this list a good gauge of authenticity and future success. If you’ve already downloaded the BrandBrief app, this post will be especially relevant to you – no matter what side of the biz you’re interested in.
Perhaps most importantly, keep in mind that though these five characteristics may tie thousands of influencers together, each one is unique, and there will always be room for more voices in the social stratosphere. Read on to see what pushes a social media influencer to the top:
1. Your content has a consistent focus.
There’s a underlying theme that ties your content together, and followers notice this. Your feed is intentional and has direction. This means brands who choose to partner with you know what they’re getting, who they’re reaching and how they’ll be presented in context of your content. Clarity is key and you’ve nailed it from day one.
2. You speak with purpose.
In an era of instantly replaceable content, fast fashion and stories with an expiration date, you’ve managed to curate a space with content that’s purposeful and permanent. Each post has a story behind it that lives on in the community of your followers long past your original posting. This means more likes, comments and shares. The more valuable your content becomes for your audience, the more likely they are to keep it alive. Your followers are hungry for great content with real depth and meaning, and you’ve established yourself as a trusted source.
3. You have consistently high engagement.
Once you’ve mastered points 1 and 2, high engagement is your payoff. If you take it one step further by responding to all (or most) of your comments and messages, chances are you’ll see even higher engagement on your posts. People know you’re paying attention, and they appreciate it.
For brands, this is a huge plus – because higher engagement means a more memorable experience for their potential customers (your followers). This means your posts are worth more to them. Win-win.
4. You take advantage of relevant hashtags (without going overboard).
There’s a delicate balance between attracting new followers with appropriate hashtags, and indulging in so many that you overwhelm your posts with noise. You’ve found what works for you and your followers and mastered other strategies along the way for maximum engagement. Being social media savvy includes learning about optimal post timing, tags, hashtags and captions. You’ve proved your expertise.
5. You’re building a real community, not just a follower count.
Most importantly, your feed is a place people go for community, conversation and relevant curated content. You’ve created a space for your followers that fulfills their needs and keeps them coming back for more. Your interest is sincere, your style spot-on, and your skill top-notch.
It’s good vibes all around and brands want to share the fame in your spotlight. Well done!
Ready to partner with brands who value your social influence? Download BrandBrief today.
They Brief. You Create. They Buy. You Share. You Get Paid. It’s really that simple.
There’s nothing we love more than celebrating a photographer’s success. We believe it’s only fitting that every image sale is met with resounding cheer, even when there are too many to count! ImageBrief is founded in community, and we work everyday to make sure it’s benefitting each and every photographer that joins the platform.
As Forrest Gump famously said: “My mama always said you can tell a lot about a person by their shoes, where they going, where they been.”
It all started with a text – a cool photo of shoes (of course), a quick grab of a soon-to-be very important Instagram handle (@shoesofNYC) and a casual inquiry of interest – what do you think? What followed: thousands of photos, thousands of stories, and 32,300 (and counting) Instagram followers.
We’ve refreshed the ImageBrief homepage yet again this month with a whole new batch of amazing photographers. Meet Carli, Conor, Andrew, Simon, Jackie, Lauren and Lorenz: eight professionals whose work has caught our eye and made a splash on the ImageBrief platform. Click each photo to visit their personal collection that will live on the homepage for the next four weeks.
Are you free-spirited and love giving back? Does raising awareness of breast cancer and winning a brand new iPhone 7 while having fun all at the same time interest you? If so, read on.
We’re getting behind the Tutu Project and we’d like you to join us. Recently we wrote about the amazing story of Bob and Linda Carey, who’s story has bought a tear to many an eye (including ours) and had over 3.67 million views on YouTube.
ImageBrief and BrandBrief CEO, Simon Moss with Bob and Linda Carey preparing for the launch of October’s #Dare2Tutu Breast Cancer Awareness Month
To help Bob and Linda raise awareness of breast cancer, we encourage you to dare your friends and followers to help Bob and Linda reach their goal of $50,000 as the #DARE2TUTU project kicks off on October 1st, 2016.
Here’s how you can get started right away:
- Head to the App Store, download BrandBrief and scroll to the ‘Dare2Tutu’ campaign. Click on the links and order your Tutu or download a ‘Ballerina Bob’
- Take a fun picture of yourself, with your friends or team at work wearing your Tutu or with Ballerina Bob.
- Create your post, daring your friends to do the same. Tag them in your post submission and include your photo.
- Submit your post through the BrandBrief App by selecting “DONATE THIS POST” in your quote.
Can I support without having to create and donate a post through the app?
Absolutely. We have a page set up where you can donate directly here.
Is there an Android App?
BrandBrief isn’t currently available on Android unfortunately because over 70% of our community work on Apple devices. Don’t let that stop you though! Head to our fundraising page and you donate direct!
How do I win the iPhone 7?
A new iPhone 7 is being donated by BrandBrief to encourage your support by creating and donating posts through the BrandBrief App. In order to be in the running for the iPhone 7 you’ll need to submit your posts through BrandBrief so we can track your submission.
Winners will be chosen on the 23rd October, 2016 at the absolute discretion of Bob and Linda Carey themselves. Criteria is based on your creative use of the Tutu, Ballerina Bob and the engagement generated through your posts.
I have less than 1,000 followers on social media, can I participate using the BrandBrief App?
Yes you can. It doesn’t matter how many friends or followers you have, you can donate posts via the BrandBrief app for causes.
Does BrandBrief make money from this campaign?
BrandBrief does not make a single cent by supporting the Carey Foundation or from any sales of products associated with or for Breast Cancer Awareness.
Our efforts and energy to help support causes is purely philanthropic.
Our belief is that as our influencer network grows (with reach already into tens of millions) we have the power to give back. Causes are at the heart of what we want to achieve with BrandBrief which is why we developed the ‘Donate this Post’ option in our pricing guide for influencers.
Here is a link to download the BrandBrief App once again.
We can’t wait to see your submissions and thank you from the bottom of our hearts for your support. We’re hopeful that together, we can reduce the stress that goes along with a breast cancer diagnosis.
Let’s imagine a brand has $10,000 to spend on its next social campaign to market a new product or service. The marketing team agrees on a strategy to leverage the power of social influencers and has a choice – one Instagram personality with 100,000 followers, or 100 citizen-influencers with 1,000 followers each?
Influencer marketing is the practice of brands working with social media personalities who share and endorse their product or service in return for special discounts, freebies, payment or a mix of all of the above.
After spending the last 12-18 months talking to hundreds of people here in NYC – emerging social superstars, VIP influencers (see more about segmentation at the bottom of this post), brands, agencies, founders and investors -we found lots of conflicting misconceptions about what is happening, how it works and how to do it properly.
When Bob Carey’s wife Linda was diagnosed with breast cancer in 2003, they both knew the fight ahead had to include one thing: laughter (and lots of it). Enter The Tutu Project – a series of self portraits by Bob, featuring the photographer himself in various locations wearing nothing but a pink tutu.
Since the Tutu Project was established, Bob and Linda have been raising money for both men and women going through breast cancer treatment, published a book (Ballerina) and launched their own foundation – The Tutu Project for The Carey Foundation.
Here at ImageBrief we’re putting all our energy into supporting Bob and Linda’s foundation and we’d like you to join us.
In the coming days we’ll be launching our campaign to the ImageBrief community and asking you for your help to spread the word by donating social media posts through the BrandBrief app for the Tutu Foundation.
It’s a fast and easy way for you to help Bob and Linda launch the ‘Dare2Tutu‘ campaign in the month of October and we hope you’ll join us in supporting this amazing foundation.
Stay tuned to learn more.
There’s something special about a perfectly crafted social media presence that pulls you in – it’s unique and personalized, yet connective and overarching. In the age of social media marketing, how do we recreate this magic over and over again, without sounding redundant?