ImageBrief photographer Lena Mirisola knows a thing or two about lifestyle shoots – as a professional commercial photographer, her expertise is broad and her perspective unique. It was an easy decision, then, when she expressed interest in sharing a little of her wisdom on the blog – duh! We’re so happy to have Lena spill the beans on a few of her secrets today; be sure to take notes and leave any feedback in the comments section. Got your own no-fail tricks for creating the perfect lifestyle shoot? Do tell!
1. Communicate before the shoot.
Reach out to an ImageBrief editor before your shoot and ask them what type of images and concepts are in demand. Editors are there to help you, and they know the needs of art buyers inside and out. If paddle boarding images are hot right now, you can add a paddle boarding excursion to the beach shoot you had already planned.
2. Add in tech.
Smartphones and tablets are ubiquitous, and the demand for lifestyle images that show everyday technology being used is ever-growing. An effortless way to create sellable tech images from every shoot you have is to instruct your model to take a few selfies, text a friend, make a call, and take a picture with their phone. If they have a tablet on them, instruct the model to browse the web, take a photo, or pretend to FaceTime a family member.
3. Leave room for copy.
Exercise the rule of thirds and anchor your subject to the right or left third of the frame for some shots to ensure empty space exists for an art buyer to insert text or logos. Be sure to capture a close-up, medium shot, long shot, horizontal, and vertical of the same scene. It’s all about options – the more the better! If you make this a routine on every shoot, you’ll create a diverse library of options for buyers.
4. Ditch the posing.
The more authentic an image is, the better it will sell. If your subjects are nervous, put your camera down and talk to them, get them laughing, and walk them through what your game plan is so they feel more at ease. Give them a role like they’re an actor, so instead of checking off poses from a list, you can shoot your subjects acting out a real-life storyline that was secretly orchestrated. Authenticity = sellable.
5. Be proactive about brands and backgrounds.
Cluttered, busy backgrounds are very distracting. Instead of editing things out in post, be proactive and clean the space before you shoot. Make sure to remove anything with brands or logos – you’re saving yourself time later. If you’re photographing in a busy city, try shooting at sunrise instead of sunset to avoid crowds of people in the background of your shots.
Ready to schedule your next lifestyle shoot? Check out our What’s Selling collection as well as the ImageBrief curated collections on our homepage to get a good idea of where trends are headed. Afterwards, submit those images to the Marketplace where they’ll be available for instant purchase by buyers.