Standing out from an Instagram community of over 400 million users is no small feat. Though each social influencer is unique, there are some key common aspects that help ground each user in their message and purpose.
Whether you’re on the hunt for the ideal influencer to represent your brand, or you’re a budding influencer on the edge of social stardom, consider this list a good gauge of authenticity and future success. If you’ve already downloaded the BrandBrief app, this post will be especially relevant to you – no matter what side of the biz you’re interested in.
Perhaps most importantly, keep in mind that though these five characteristics may tie thousands of influencers together, each one is unique, and there will always be room for more voices in the social stratosphere. Read on to see what pushes a social media influencer to the top:
1. Your content has a consistent focus.
There’s a underlying theme that ties your content together, and followers notice this. Your feed is intentional and has direction. This means brands who choose to partner with you know what they’re getting, who they’re reaching and how they’ll be presented in context of your content. Clarity is key and you’ve nailed it from day one.
2. You speak with purpose.
In an era of instantly replaceable content, fast fashion and stories with an expiration date, you’ve managed to curate a space with content that’s purposeful and permanent. Each post has a story behind it that lives on in the community of your followers long past your original posting. This means more likes, comments and shares. The more valuable your content becomes for your audience, the more likely they are to keep it alive. Your followers are hungry for great content with real depth and meaning, and you’ve established yourself as a trusted source.
3. You have consistently high engagement.
Once you’ve mastered points 1 and 2, high engagement is your payoff. If you take it one step further by responding to all (or most) of your comments and messages, chances are you’ll see even higher engagement on your posts. People know you’re paying attention, and they appreciate it.
For brands, this is a huge plus – because higher engagement means a more memorable experience for their potential customers (your followers). This means your posts are worth more to them. Win-win.
4. You take advantage of relevant hashtags (without going overboard).
There’s a delicate balance between attracting new followers with appropriate hashtags, and indulging in so many that you overwhelm your posts with noise. You’ve found what works for you and your followers and mastered other strategies along the way for maximum engagement. Being social media savvy includes learning about optimal post timing, tags, hashtags and captions. You’ve proved your expertise.
5. You’re building a real community, not just a follower count.
Most importantly, your feed is a place people go for community, conversation and relevant curated content. You’ve created a space for your followers that fulfills their needs and keeps them coming back for more. Your interest is sincere, your style spot-on, and your skill top-notch.
It’s good vibes all around and brands want to share the fame in your spotlight. Well done!
Ready to partner with brands who value your social influence? Download BrandBrief today.
They Brief. You Create. They Buy. You Share. You Get Paid. It’s really that simple.