Donate a Post for Breast Cancer Awareness and Win an iPhone 7 – #Dare2Tutu

Are you free-spirited and love giving back? Does raising awareness of breast cancer and winning a brand new iPhone 7 while having fun all at the same time interest you? If so, read on.

We’re getting behind the Tutu Project and we’d like you to join us. Recently we wrote about the amazing story of Bob and Linda Carey, who’s story has bought a tear to many an eye (including ours) and had over 3.67 million views on YouTube.

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ImageBrief and BrandBrief CEO, Simon Moss with Bob and Linda Carey preparing for the launch of October’s #Dare2Tutu Breast Cancer Awareness Month

To help Bob and Linda raise awareness of breast cancer, we encourage you to dare your friends and followers to help Bob and Linda reach their goal of $50,000 as the #DARE2TUTU project kicks off on October 1st, 2016.

Here’s how you can get started right away:

  1. Head to the App Store, download BrandBrief and scroll to the ‘Dare2Tutu’ campaign. Click on the links and order your Tutu or download a ‘Ballerina Bob’
  2. Take a fun picture of yourself, with your friends or team at work wearing your Tutu or with Ballerina Bob.
  3. Create your post, daring your friends to do the same. Tag them in your post submission and include your photo.
  4. Submit your post through the BrandBrief App by selecting “DONATE THIS POST” in your quote.

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Questions?

Can I support without having to create and donate a post through the app?

Absolutely. We have a page set up where you can donate directly here.

Is there an Android App?

BrandBrief isn’t currently available on Android unfortunately because over 70% of our community work on Apple devices. Don’t let that stop you though! Head to our fundraising page and you donate direct!

How do I win the iPhone 7?

A new iPhone 7 is being donated by BrandBrief to encourage your support by creating and donating posts through the BrandBrief App. In order to be in the running for the iPhone 7 you’ll need to submit your posts through BrandBrief so we can track your submission.

Winners will be chosen on the 23rd October, 2016 at the absolute discretion of Bob and Linda Carey themselves. Criteria is based on your creative use of the Tutu, Ballerina Bob and the engagement generated through your posts.

I have less than 1,000 followers on social media, can I participate using the BrandBrief App?

Yes you can. It doesn’t matter how many friends or followers you have, you can donate posts via the BrandBrief app for causes.

Does BrandBrief make money from this campaign?

BrandBrief does not make a single cent by supporting the Carey Foundation or from any sales of products associated with or for Breast Cancer Awareness.

Our efforts and energy to help support causes is purely philanthropic.

Our belief is that as our influencer network grows (with reach already into tens of millions) we have the power to give back. Causes are at the heart of what we want to achieve with BrandBrief which is why we developed the ‘Donate this Post’ option in our pricing guide for influencers.

Here is a link to download the BrandBrief App once again.

We can’t wait to see your submissions and thank you from the bottom of our hearts for your support. We’re hopeful that together, we can reduce the stress that goes along with a breast cancer diagnosis.

Simon Moss is the CEO and Founder of ImageBrief, Inc. Simon has 16 years experience across photography, image licensing, influencer marketing, startups and creating products from ideation to execution and then taking them to market.

Simon has presented on Crowdsourcing Creativity at Vivid Festival, Sydney Opera House, Mumbrella 360, AIMIA Summit, New York Photo Festival 2012 and Crowdsourcing Week in Singapore 2013. Simon was a panelist at the DMLA conference in October 2015 discussing on-demand photography and a panel member at the IDG Capital Conference in Beijing, China.

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About Simon Moss

Simon Moss is the CEO and Founder of ImageBrief, Inc. Simon has 16 years experience across photography, image licensing, influencer marketing, startups and creating products from ideation to execution and then taking them to market. Simon has presented on Crowdsourcing Creativity at Vivid Festival, Sydney Opera House, Mumbrella 360, AIMIA Summit, New York Photo Festival 2012 and Crowdsourcing Week in Singapore 2013. Simon was a panelist at the DMLA conference in October 2015 discussing on-demand photography and a panel member at the IDG Capital Conference in Beijing, China.