This week we’re proud to introduce our new landing experience.
The UX seeks to inspire by introducing curated content to explore from the outset, but also add ease of navigation. The goal being that by the time you’ve scrolled to the bottom of the ImageBrief homepage, you’ll have been introduced to the multiple methods of sourcing images on ImageBrief, from searching using keywords or images, to browsing collections. Our Head of Product, Johny, explains:
Our primary aim was to deliver a great experience. To do this we leaned on fundamental UCD (user centered design) tenets. We tapped into our ImageBrief community and conducted lightweight “user research”. We interviewed a small group of buyers and photographers and asked for feedback on general topics like: What type of imagery are you looking for? What are your budgets and timelines like? Are you coming to the site for inspiration or usually looking for a specific image? We also got a little nerdy and recorded how buyers and photographers performed specific tasks like launching a brief, uploading images to a portfolio, or adding a colleague to a project. Basically we listened and took tons of notes.
Having this first-hand feedback gave us direction and lead us to introduce new features and keep the site visually simple and technically robust. In conjunction with the user interface design, we wanted the visual design to reflect who were are as a company. We wanted the design to mirror the fresh, innovative culture of ImageBrief.
To get you straight into the action we put a search bar upfront. From there you can utilize our latest feature: keyword search. We also added our innovative Reverse Image Search tool, which uses a visual recognition system to sift through hundreds of thousands of images to find accurate matches based on your reference image. Have an image you like but it’s non-licensable? Pop it into the search bar and hey presto, you’ll be served a whole host of options that are not only similar but are also commercially available.
Another new element you’ll notice is the way we’ve laid out our collections of curated content. For easier navigation, we’ve categorized our collections into genres like lifestyle, food, travel, and business.
Next up is our briefing section. This is where we made our name. In fact it IS our name. Briefing’s like the next step after search, as you guys know it’s perfect for when you know exactly what you’re looking for, you just need to put in a request and fingers-crossed one of our 40,000 plus pro photographers will have it. The odds are in your favor.
Find a Pro is visually represented dynamically using a panel of different global cities, and a panel of our most popular and highly sought after genres like lifestyle, travel, portraits and nature. You can also utilize this section of the the landing page to search for photographers by past clients.
Finally, quick links were added at the bottom of the homepage to introduce accessibility to every element of the site.
With these new developments and evolutions, we hope to provide you with a holistic image-sourcing experience and consolidate the end-to-end workflow for image buyers. We open on search for instantaneous image-sourcing. No luck there? Scroll further and take advantage of our network of 40,000+ pro photographers around the world by submitting a request for what you’re looking for using our briefing platform. Or maybe you need to shoot your idea to bring it to life? Then hire a photographer using Find a Pro.
The new landing page guides you through every element of the ImageBrief experience. Whether you want to search, brief, hire—it’s a one-stop shop for everything you need to get the right shot.