Magda Grez – Building a Personal Brand on Instagram

Influencer Spotlight: Magda Grez

Photo © March & White

“Treat it like you’re building a new brand,” I thought. “Sure, no problem. Have I ever done it before? Not really. Nope.”


With more than 10,500 followers on Instagram and a BrandBrief sale under her belt, Magda Grez is already achieving success on social media, and we wanted to know more about how she does it.

1. Give us a little background about yourself. What do you do?

From 9 a.m. till 5 p.m. I’m a marketer in one of those Fortune 500 companies in Central Europe. After hours: a digital freak, travel lover and cat slave. A wannabe Instagrammer who sees the world in black and white.

2. How did you start your Instagram account? What was your inspiration?

It was a challenge. Sometimes I decide to create a challenge out of an impulse. Learn that rare language spoken only by 0.07% of world population. Iron a dress and not burn it (failed!). Get that beach body ready for holidays (still a couple of days to go). Or become a so called micro-influencer.
As a marketer with a strong inclination towards digital I observed the trend of micro-influence marketing – a recent phenomenon I had no experience with. I had zero idea, but great curiosity as to whether or how should I pay a ROI-driven attention to it.
Impressive branded content waving around the Internet? Fancy infographics on industry-related websites aiming at impacting your choice? Not enough. “In God we trust, all others must bring data,” said W. Edwards Deming. So….let’s gather some data, I decided. Let’s become a micro-influencer and explore the trend from the inside.
Influencer Spotlight: Magda Grez

Photo: © Magda Grez

3. How did you grow your following?

Pre-challenge, my Instagram account hardly existed. A couple of pictures submitted in different instances to the attention of my Facebook-to-Instagram fellow followers. A personal semi-dead feed.
“Treat it like you’re building a new brand,” I thought. “Sure, no problem. Have I ever done it before? Not really. Nope.”
My own Instagram account would be my very first “brand” to build from scratch. I started with an investment of $10: an analytics service and a feed visual planning app. And that’s practically the total investment I made until now.
Experts highlight the fact that social media is about people, content and dialogue – quality and authenticity. These are the unquestionable Golden Fundamentals. But there’s another side of a successful equation.
In today’s cluttered world, no one will notice you unless you create a tailored and effective media strategy. Nobody will reveal the working mix of niche selection/theme determination/audience definition/hashtags segmentation/posting schedule and other variables.
Not because people are selfish. It’s just different in each and every case.
The answers lay somewhere between the insightful tete-a-tete of Queen Maths and Content King. You need to discover your own mix and be consistent.

4. Most interesting part of the journey?

The most interesting part of every challenge I face is the discovery. No exception here. What works? What doesn’t? I could spend hours analyzing performance, getting to know the algorithm and reading about best practices.
Once I got so absorbed with an article that I bumped directly into a ticket inspector on a metro station. My ticket was already expired. No mercy.

5. Any ‘aha’ moments?

The day I realized it’s not just an experiment anymore. That the very first thing I did in the morning was to check the Instagram instead of the weather app.
That I noticed the monochrome world was so totally different to the full pantone universe. That I started to see the surroundings in 1:1 aspect ratio. Didn’t take long, anyway.
I released a creative little monster that I have to feed everyday.

6. How do you continue to grow and engage your audience?

With every new upload my feed becomes more and more tailored to my followers. I’m constantly evolving to provide my audience with the content they’re most likely to enjoy based on my stats. Still, I would never post something I don’t believe in just to get a couple more likes.
Another opportunity is the conversation. No one likes to talk to a brick wall. Listening to the followers and their opinions and needs is the key aspect I want to continue focusing on.
When audience comes first, results will follow.

7. What are your plans for the future?

For the nearest future I have no plans. Literally. I’m just about to depart for a backpacking trip to Mexico with my blogger best friend. The only thing I have is a plane ticket and a place to stay confirmed for the first three nights.
Two best friends backpacking around the undiscovered side of Central Mexico. No plan and an immense hunger for spontaneous adventure.
Smells good to us!

We loved hearing about Magda’s adventures and proud to have her as a part of our influencer community on BrandBrief. Want to find out more? Download the free IOS App now.

Simon Moss is the CEO and Founder of ImageBrief, Inc. Simon has 16 years experience across photography, image licensing, influencer marketing, startups and creating products from ideation to execution and then taking them to market.

Simon has presented on Crowdsourcing Creativity at Vivid Festival, Sydney Opera House, Mumbrella 360, AIMIA Summit, New York Photo Festival 2012 and Crowdsourcing Week in Singapore 2013. Simon was a panelist at the DMLA conference in October 2015 discussing on-demand photography and a panel member at the IDG Capital Conference in Beijing, China.

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About Simon Moss

Simon Moss is the CEO and Founder of ImageBrief, Inc. Simon has 16 years experience across photography, image licensing, influencer marketing, startups and creating products from ideation to execution and then taking them to market.

Simon has presented on Crowdsourcing Creativity at Vivid Festival, Sydney Opera House, Mumbrella 360, AIMIA Summit, New York Photo Festival 2012 and Crowdsourcing Week in Singapore 2013. Simon was a panelist at the DMLA conference in October 2015 discussing on-demand photography and a panel member at the IDG Capital Conference in Beijing, China.