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6 Common Misconceptions About Influencer Marketing

6 Common Misconceptions About Influencer Marketing

Photo: © Sean Malyon

Influencer marketing is the practice of brands working with social media personalities who share and endorse their product or service in return for special discounts, freebies, payment or a mix of all of the above.

After spending the last 12-18 months talking to hundreds of people here in NYC – emerging social superstars, VIP influencers (see more about segmentation at the bottom of this post), brands, agencies, founders and investors -we found lots of conflicting misconceptions about what is happening, how it works and how to do it properly.

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How Photographer Bob Careys’ Tutu Raises Funds for Breast Cancer

When Bob Carey’s wife Linda was diagnosed with breast cancer in 2003, they both knew the fight ahead had to include one thing: laughter (and lots of it). Enter The Tutu Project – a series of self portraits by Bob, featuring the photographer himself in various locations wearing nothing but a pink tutu.

Since the Tutu Project was established, Bob and Linda have been raising money for both men and women going through breast cancer treatment, published a book (Ballerina) and launched their own foundation – The Tutu Project for The Carey Foundation.

Here at ImageBrief we’re putting all our energy into supporting Bob and Linda’s foundation and we’d like you to join us.

In the coming days we’ll be launching our campaign to the ImageBrief community and asking you for your help to spread the word by donating social media posts through the BrandBrief app for the Tutu Foundation.

It’s a fast and easy way for you to help Bob and Linda launch the ‘Dare2Tutu‘ campaign in the month of October and we hope you’ll join us in supporting this amazing foundation.

Stay tuned to learn more.

5 Must-Do’s on a Lifestyle Shoot to Sell More Images

 5 Must-Do’s on a Lifestyle Shoot to Sell More Images

Photo: © Lena Mirisola

ImageBrief photographer Lena Mirisola knows a thing or two about lifestyle shoots – as a professional commercial photographer, her expertise is broad and her perspective unique. It was an easy decision, then, when she expressed interest in sharing a little of her wisdom on the blog – duh! We’re so happy to have Lena spill the beans on a few of her secrets today; be sure to take notes and leave any feedback in the comments section. Got your own no-fail tricks for creating the perfect lifestyle shoot? Do tell!

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Get to Know This Month’s Featured Photographers

Get to Know This Month's Featured Photographers

Photo: © Elijah Hurwitz

Hello, September! As always, we’re welcoming a new month (and here’s hoping, a new season) with eight brand-new photographers gracing the ImageBrief homepage. This month’s group hails from all around the world, shoots in almost every genre, and produces some of the most spectacular, high-quality imagery on the ImageBrief platform. Read on to meet September’s crew: 

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ImageBrief connects to Dropbox, Google Drive, Flickr (and more)

An Update to Our Image Import Process

Photo: © Adam Haglund

We’ve got some really exciting news for the Marketplace upload process. Starting today, you can now quickly and easily import images from outside sources into ImageBrief and have your images ready for sale and monitored for theft. This is excellent news if your images live across multiple platforms online and you’re ready to sell them on the ImageBrief platform.

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Exploring Rural Brazil With Fernanda Lenz

Exploring Rural Brazil With Fernanda Lenz

“Krahô girl. Her name is Rékwyj in the native language.” Photo: © Fernanda Lenz

The 2016 Summer Olympics are upon us, and in celebration of this year’s games, we decided: what better way to honor Brazil than to travel there? Enter São Paola-based photographer Fernanda Lenz – with a distinctly Brazilian perspective on her country’s people, we couldn’t think of anyone more qualified to show us around.

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