How Photographer Bob Careys’ Tutu Raises Funds for Breast Cancer

When Bob Carey’s wife Linda was diagnosed with breast cancer in 2003, they both knew the fight ahead had to include one thing: laughter (and lots of it). Enter The Tutu Project – a series of self portraits by Bob, featuring the photographer himself in various locations wearing nothing but a pink tutu.

Since the Tutu Project was established, Bob and Linda have been raising money for both men and women going through breast cancer treatment, published a book (Ballerina) and launched their own foundation – The Tutu Project for The Carey Foundation.

Here at ImageBrief we’re putting all our energy into supporting Bob and Linda’s foundation and we’d like you to join us.

In the coming days we’ll be launching our campaign to the ImageBrief community and asking you for your help to spread the word by donating social media posts through the BrandBrief app for the Tutu Foundation.

It’s a fast and easy way for you to help Bob and Linda launch the ‘Dare2Tutu‘ campaign in the month of October and we hope you’ll join us in supporting this amazing foundation.

Stay tuned to learn more.

Simon Moss is the CEO and Founder of ImageBrief, Inc. Simon has 16 years experience across photography, image licensing, influencer marketing, startups and creating products from ideation to execution and then taking them to market.

Simon has presented on Crowdsourcing Creativity at Vivid Festival, Sydney Opera House, Mumbrella 360, AIMIA Summit, New York Photo Festival 2012 and Crowdsourcing Week in Singapore 2013. Simon was a panelist at the DMLA conference in October 2015 discussing on-demand photography and a panel member at the IDG Capital Conference in Beijing, China.

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About Simon Moss

Simon Moss is the CEO and Founder of ImageBrief, Inc. Simon has 16 years experience across photography, image licensing, influencer marketing, startups and creating products from ideation to execution and then taking them to market.

Simon has presented on Crowdsourcing Creativity at Vivid Festival, Sydney Opera House, Mumbrella 360, AIMIA Summit, New York Photo Festival 2012 and Crowdsourcing Week in Singapore 2013. Simon was a panelist at the DMLA conference in October 2015 discussing on-demand photography and a panel member at the IDG Capital Conference in Beijing, China.