How Sonali Ghosh Grew Her Instagram Audience from 10k-57k in 6 Months

Sonali Ghosh - Taking Your Blog to The Next Level With Social Media

Photo: © Sonali Ghosh

Food blogger Sonali Ghosh knows a thing or two about social media, and Instagram in particular. In March, she had about 10,000 followers on the platform, and now, a mere six months later, her follower count totals at 57,800 and growing (by the time you read this, and visit her page, here’s betting it’ll be even higher).

It should come as no surprise, then, that she’s already racked up a BrandBrief sale — with many more to come, to be sure. Read on below for her tips and tricks on Instagram success and stardom.

1.Can you give us a little background info about yourself – what do you do?

My name is Sonali and I live in Sydney, Australia with my husband and adorable twin boys. I’m a self-taught, freelance food stylist, photographer and recipe writer. I work with magazines, stock agencies, Brands and PR companies around the globe. Besides that, I write a food blog called Sugar et al which is where it all started from. Recently, I’ve also been designing fashion products for VIDA using my own art, which is food,

Before I decided to follow my passion. I had worked in the banking industry for seven years. Looking back, it all seems unreal how I managed to go through a complete career change within a short time.

2. How did you start your Instagram account and what was your inspiration?

Initially my Instagram account was just an extension of my food blog. I was using it to notify followers of new posts. It was much later that it turned into what I call a photographic portfolio for the world to see my work and connect with me. Instagram has done wonders for my career and my food blog.

Sonali Ghosh - Taking Your Blog to The Next Level With Social Media

Photo: © Sonali Ghosh

3. How did you get to where you are now, with such a large following?

I’ve received phenomenal support and encouragement on Instagram. Until March 2016, I had a following of less than 10 k. I built the rest (57k+ as it stands today) in just six months. I think consistency and creativity are really important factors while building any kind of audience. I am very critical of my work and if my creations don’t look and sound great, they don’t get posted. I do spend a bit of time thinking and planning my posts, playing around with food/ingredients, colors, looks, angles in an effort to make them stand out. Most importantly, I love creating visually stunning food and I have this very warm, engaging and accepting community around me who are willing to appreciate what I do.

4. Most interesting part of the journey?

The most exciting part of the journey have been the people I’ve connected with. From Nigella Lawson (she featured me on her feed) to creative directors of magazines, brands, artists and just wonderful like-minded people. There has never been a dull moment.

5. Any ‘aha’ moments?

As my following started to grow, I was suddenly getting bombarded with emails and direct messages from brands and people from the print industry asking me to create content for them. I was very pleasantly surprised at the avenues it opened up for me!

6. How do you continue to grow and engage your audience?

I pay attention to my followers! I try to create posts that they would love. An analysis of your last 20 posts will tell you exactly what is loved, what resonates with your audience, best posting time in the day, even colors that are a hit. I love the work I am able to do today and want to go on building on that.


We love hearing about Sonali’s passion for food blogging and how that translates to having a successful influencer platform on Instagram. Want to find out more about about the influencer community on BrandBrief? Download the free IOS App now.

Emma Banks is ImageBrief’s Photo & Content Editor. Previously she was a full-time freelance writer and photographer working in New York City and Austin, Texas. Her only qualm with Brooklyn is the serious lack of good TexMex. Follow her on Instagram, @emmacbanks.

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About Emma Banks

Emma Banks is ImageBrief's Photo & Content Editor. Previously she was a full-time freelance writer and photographer working in New York City and Austin, Texas. Her only qualm with Brooklyn is the serious lack of good TexMex. Follow her on Instagram, @emmacbanks.