When a buyer comes to ImageBrief looking for a specific image they have several options—the buyer can search for the perfect photo via our new Reverse Image Search feature, put out a brief to find the shot to fit their campaign, or they can search for a photographer to get in touch with directly. However, sometimes putting out a standard brief might not return the exact results a buyer is looking for, and they still want to hire a photographer they can trust. Luckily, there’s another option.
More and more buyers have been using assignment briefs to find the perfect photographer to shoot a project. Take a look at the video above to see how one buyer hired ImageBrief photographer, Mat Rick, and to see the process of how clients find and hire photographers on assignment from all sides.
More About The Process
To give you a better idea of the end-to-end timeline for the shoot, here’s a breakdown of how it all went down:
- The agency had an image and concept for the campaign, but the initial image they had in mind couldn’t be licensed for their campaign.
- The buyer tried putting out a standard brief to source the right image, but it was so specific that the brief didn’t yield what they were looking for.
- They then put out an assignment brief on ImageBrief for photographers that were able to either shoot in Japan or Japantown in San Francisco on a very tight deadline.
- The agency then presented two of the photographers to the client from the pool of photographers that put themselves forward.
- Mat Rick was selected to do the shoot.
- A producer, a stylist, models, and assistants were hired by the agency and the shoot took place in Japantown in San Francisco.
- Within days, the final deliverables were sent to the agency. They then sent the final ads off for placement in several worldwide magazines.
Here’s the final product:
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